The Dapper Dane

This is one of my personal favorites. Our young talent just has “it”. The DP work and edit is by Jim Webb, my long time collaborator and I know he considers this one of his finest efforts too. In my time, I’ve been lucky to work with very good creatives. On top of that list is Chris Wood who just has a knack for always introducing me to great positive powerful projects. This spot was part of a print campaign for AMD and this piece ran as an active link on the Wired ads in 2011. Client: AMD, Agency: SicolaMartin, Creative Director: Chris Wood.

A fantastic opportunity to work for a really fun brand. We used all our team resources and cashed in many favors to pull this off. The hero is Keegan Jones who is also one of the original Gowalla partners. Tomas Erhart, famous Berlin based DP, flew in for this shoot. I had met him while I was in Berlin pitching my idea for a film. On our location scout Tomas and I went up with Miles, reggae rock star dj and pilot, in his Chinese fighter pilot training propeller airplane, featured in the spot. Tomas grew up in the Alps and skied all his life. In other words not affected by g-force at all. Not me. I grew up in flat Denmark. The humble peasant that I am…I almost passed out when he pulled me around in a vertical loop in the tiny green plane. The illustrations are by Will Bryant and our editor Malcolm spent many months pulling it all together. Chris Blankenship was a terrific hands on producer during a five day shoot! Client: Gowalla, Agency: SicolaMartin, Creative Director: Chris Wood. Co-producers: Chris Blankenship and Dianna Colton. Music by Matt&Kim

This was the first in a series of many spots for Purina Cat Chow that helped them increase their facebook audience to over 300 000 friends. It was an unscripted introduction of their facebook hostess Jennifer that we shot in the intimacy of her home. Jim Webb edited these spots with a tender hand to showcase Jennifer’s wonderful spontaneous and authentic being. We later on went to Los Angeles and New York to shoot more spots for Cat Chow and most recently did the very successful We Are Cat People spot featured on my homepage. Client: Purina Cat Chow, Agency: CheckMark.

This was our first edit of Gowalla and it was perhaps too fast paced (the final version is on this site as well). But I do love this version for it’s raw and candid quality that in many ways reflect how we interface with social media. The beauty of social media communication is that it’s never quite finished and there’s always a new beginning that we collectively help write. It’s urgent and immediate with a borrowed track from the excellent Austin based band The Octopus Project. Catch them live!!!